Keep It Pushing (KIP) was created out of love, resilience, and the belief that no one should walk through grief alone. Our founder, Ariana Flores, and her family experienced profound loss firsthand. In the midst of heartbreak, they discovered the comfort of holding onto physical items that carried memory and meaning.

From that experience, KIP was born — an organization dedicated to helping children, families, and communities carry love forward through thoughtfully curated memory bags. Each design is original, each detail intentional, and each bag a tangible reminder that love endures even in the hardest seasons.