KIP was founded by Ariana Flores who grew up viewing the world through a different lens. Raised by parents who valued helping others: a father who stopped to help every stranger, a mother dedicated to social work, and a grandmother who loved to sew, the family spent years volunteering at community events, serving people experiencing homelessness, supporting foster children and witnessing firsthand the challenges that families face.

Those experiences shaped a deep passion for helping others; but it was through profound personal loss and a life changing event that the vision for KIP truly came to life. The founder came to understand that during life's hardest moments, even something so simple as a personalized bag that holds comfort, hope and dignity makes a world of difference.

Today, KIP (Keep It Pushing) exists to ensure that individuals dealing with loss or navigating foster care have the opportunity to select a bag that reflects who they are. More than carrying belongings, each bag represents the courage to keep moving forward. It represents the idea that we don't lose who we are based on life experiences.

Our designs are original, and our foundation rests on a simple belief: Every individual deserves to feel comfort, valued and empowered and should never feel alone becuase there is always someone to keep it pushing forward with you while you hold on to what matters most to you.